Via PriSim: Can Big Hearts Create Big Profits?

A company’s charitable actions can make a difference to its net profits. The “benevolent halo effect” leads customers to believe that the products of socially responsible companies are better-performing. Beware of bending the facts to fit a sales goal, though. Fast-food chain Chipotle is being grilled for “stoking anti-GMO hysteria” to get more customers through its doors. …

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