From the Director’s Desk: Management 3.0


As we enter 2017, it is good to reflect on the scale and magnitude of this “age of disruption”, as I like to call it in my classes. Innovation has disrupted almost every industry you can name in fundamental ways. It is becoming nearly impossible to advise young people on career choices except to recommend remaining flexible and adapting to the new realities as soon as they can discern them. The realm of management is shifting from a top-down to a bottom-up approach toward both people and organizations. Different companies and industries are embracing this change at different rates.  Silicon Valley based digital startups and young companies are at the bleeding edge of this revolution, which goes by different names.  I will embrace one name for now: “Management 3.0”, which is particularly pertinent to technology managers in 2017.

The Management 3.0 movement emanates from the Agile software development movement of the last 20 years and includes many of the following concepts:

  • Empowering teams to set their own goals and strategic direction by adapting to the needs of the market and being “lean” about how they address those needs
  • Focusing on Minimum Viable Products, avoiding over-engineered solutions, and learning about market adoption based on market feedback are key to making products that eventually can become “insanely great”
  • Involving the team in “whole brain thinking” so that your employees are not “checking their brains at the door” is one of the key tenets of the new management paradigm

If you learned in a command and control environment, and feel uncomfortable, then that is good because it means you are paying attention. You should strive to maximize your discomfort in 2017 and find out more about these strange new approaches to management and what they could mean for you. As you manage more millennials, you will find this a worthwhile endeavor.

What is Management 1.0? It is simply doing the wrong thing, by treating people like cogs in a system.

What is Management 2.0? It is doing the right thing in the wrong way, with good intentions but old-fashioned top-down hierarchical initiatives.

What is Management 3.0? It is the future of management, which is all about doing the right thing for your team, involving everyone in improving the system and fostering employee engagement.

Here is a link to help you learn more:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s