Via PriSim: Under Armour CEO Kevin Plank – Top 10 Rules for Success

Great leaders can offer us valuable insights and advice. As such, we strongly encourage you to watch this 10-minute video of Under Armour CEO Kevin Plank’s Top-10 Rules for Success.

We’ve summarized his list below, but we recommend you watch the video to hear the story behind each item:

  1. We control our own destiny.
  2. Perfection is the enemy of innovation.
  3. Don’t get complacent.
  4. Find your Darth Vader.
  5. Why not us?
  6. Work with great people.
  7. Be famous for one thing.
  8. Make fast decisions.
  9. Have a “fight like family” mentality.
  10. Give it a shot.


PriSim Business War Games Inc. runs and designs customized business simulations that teach decision-makers about business, strategy, finance, and leadership.

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