What Does your Brand Say About You to Employers?

Warren Buffet once said, “Your premium brand had better be delivering something special or it’s not going to get the business”. So, what does your brand communicate about you? If you don’t know the answer, no worries, it’s a question we all take for granted.

In a world of 21st century employers, certain skills are expected to be demonstrated on a resume. Whether you speak of these skills directly or not, employers will navigate the sheet of paper that summarizes your experiences to create their very first impression of you? Did you communicate you’re the skills they are looking for? Does this sheet of paper accurately portray all the capabilities that you know you have to offer?

To be clear, this blog post is NOT about resume edits and revisions, it is about branding yourself effectively to employers. Most of you probably have a very good grasp of what skills you have to offer, but how does that translate to employers?

According to the National Association of Colleges & Employers, the top ten attributes an employer seeks on a resume include:

  1. Leadership
  2. Ability to work on a team
  3. Communication Skills (written)
  4. Problem-Solving Skills
  5. Strong Work Ethic
  6. Analytical/Quantitative Skills
  7. Technical Skills
  8. Communication Skills (verbal)
  9. Initiative Skills
  10. Computer Skills

How are you demonstrating these skills on your resume? Are you talking about experiences that reflect these skills in interviews? You may be well-rounded in the areas above, but how are you delivering it? Are you getting the business?


Mark Werwath, MEM Director will discuss how engineers can build their brand in today’s market. The Student Advisory Board event is scheduled for January 15th from 5:30pm-7:30pm in the Krebs Classroom Space. So come join your fellow classmates and alumni to learn how you can take your skills and brand yourself successfully to employers in the 21st century. Networking mixer and salary negotiation exercise included. Seats will fill fast, so please RSVP before January 11th.

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