Via PriSim: Can Big Hearts Create Big Profits?

A company’s charitable actions can make a difference to its net profits. The “benevolent halo effect” leads customers to believe that the products of socially responsible companies are better-performing.

Beware of bending the facts to fit a sales goal, though. Fast-food chain Chipotle is being grilled for “stoking anti-GMO hysteria” to get more customers through its doors.

But if you do it right, all those donations to the United Way, the Red Cross, and Habitat for Humanity might just pay off for your company.


PriSim Business War Games Inc. runs and designs customized business simulations that teach decision-makers about business, strategy, finance, and leadership.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s