PDMA Chicago Chapter Presents The Evolution of NPD Governance: From Stage-Gate to Agile to “Now-what-do-we-call-this?”

pdma chicago logo

The Evolution of NPD Governance: 

From Stage-Gate to Agile to 


Tuesday, May 12

unnamedThe approaches for new product development governance have evolved significantly in the past 20 years. It used to be Stage-Gate was an enormous step forward when compared to the seat-of-the-pants chaos ensuing from an ad hoc approach in which the next step was vaguely defined.

It did not take long until the Stage-Gate process was hijacked. It morphed into the bureaucratic, bloated, “do-everything checklist,” and adopted a fixed-in-stone rigor mortis associated with the Waterfall model.

Now it seems as though we have found our way out of the wilderness through Agile processes, and at the same time struggle to come up with names (or labels) that allow us to describe our new-found ability to learn, eliminate waste and regain our nimble competitive footing.

Come hear Gene Kania describe CA Technologies’ journey from rigid fixed NPD approach to Agile. Discuss with us the critical areas and milestones in this journey, and how your organization can identify, adapt and respond with its own agility.


Key Takeaways

  • Provide context / history of this evolution
  • Identify the critical areas / milestones
  • Discuss how CA Technologies dealt with these areas
  • How you might respond in your own organization


Gene Kania, CA Technologies

Target Audience
Marketing, Engineering, and Technology Executives; Program Managers, Product Developers (S/W and H/W), Product Managers, Marketing Managers, Marketing Communications Professionals, etc.

5:30-6:45pm – Social and Networking (heavy appetizers, wine and craft beers)
6:45-8:00pm – Speaker, Discussion and Q&A
8:00-8:30pm – Wrap-up and Networking

Motorala Mobility
Merchandise Mart
Chicago, IL 60654

REGISTER: www.eventbrite.com/e/the-evolution-of-npd-governance-from-stage-gate-to-agile-to-now-what-do-we-call-this-registration-16441165970

PDMA Chicago Sustaining Sponsors

We would like to thank and acknowledge three wonderful supporters of PDMA Chicago.

  • Northwestern Masters of Engineering Management
  • Northwestern Masters in Product Design and Development Management
  • Design Integrity: an engineering consulting company with a long standing, solid reputation in the field of mechanical engineering, product design, industrial design, new product development, and cost reductionnumemmpdsquareddesignintegrity

pdma breakfast club

PDMA Breakfast Club

Friday, May 1

Please join us for the PDMA Chicago Breakfast Club meeting for an informal gathering to talk/learn about product development and network with other product development professionals. You do not need to be a registered member of the PDMA to join us and there is no cost. RSVP on Meetup or just show up, and join the conversation. Topics vary from month to month; this month’s topic is listed below.

The Downtown Club meets the first Friday of every month and the agenda is breakfast and networking 8:00-8:30am, discussion of the monthly topic 8:30-9:00am, and event/ industry announcements and additional networking 9:00-9:30am. Metered street parking is available.


Troquet (River North), 111 W Huron St, Chicago, IL

Complimentary coffee and tea


Dave Schwaba: Dave.Schwaba@gmail.com  / 773.791.2827

Jennifer Fout: Jennifer.jtf@hotmail.com

We hope to see you at one of these great events as we try to create a strong product management community of product managers, project mangers, technologist, developers, innovators and entrepreneurs. Please let us know if you’d like to add anything for next time.  Take Care, Steve JamborPDMA Chicago

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