PDMA Chicago Event: A Practical Guide to Roadmapping

pdma chicago

Tired of reading textbooks on product management theory? In this session, we will discuss the practical real world issues, concerns, and best practices when developing and communicating roadmaps. We will debunk the preconceived notions of what a roadmap is as well as its recommended uses. Also bring along your biggest challenges you have with roadmapping and we’ll take some time discuss them.

When: Oct. 14, 2014 from 5:30 to 9:00 PM

Where:  Wellspring Worldwide

350 N. LaSalle, Ste. 1200,

Chicago, IL 60654

For more information or to Register, Click HERE!


Joe Granda  is EVP, Marketing for Wellspring Worldwide, which offers the world’s first enterprise software for navigating innovation. Joe is responsible for marketing strategy, field marketing, analyst relations, and communications. Prior to his leadership at Wellspring, Joe was responsible at SAP, Syclo and Digital Equipment for: global positioning, integrated planning, marketing strategy, product launches and new product strategy. Roadmapping has been a skill the has significantly contributed to Joe’s success

Ram Sarabu is VP, Product Development for SAP Labs. He has experience developing both enterprise and consumer software applications. His teams have succeeded in environments ranging  from startup to Fortune 100 companies and he has directly managed global teams distributed across North America, Europe, Asia Pacific and Latin America. Ram’s passion is about driving technology focused innovation where roadmaps have been critical in communicating and synchronizing both market and technology strategies and development efforts.


5:30 to 6:30 PM – Social and Networking

                       6:30 to 8:30 PM – Speakers, Panels, Discussion, Q&A

     8:30 to 9:00 PM – Wrap-up and Networking

Early Registration for this event ends Oct. 12, so reserve your place now!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s