In Case You Missed It: Prof. Mike Marasco featured in Crain’s Business

Prof. Marasco shared his thoughts on why startups need more engineers and how they’re able to compete with business students in a recent article in Crain’s Business Chicago.

Prof. Marasco writes:Marasco

Now, non-MBAs go head-to-head with MBAs in startups. Technical founders are no longer intimidated by the business side of the operation. The Farley Center at Northwestern University was one of the first institutions in the Midwest to embrace Mr. Blank’s lean approach in our curriculum, and we have seen phenomenal results.

He goes on to point out that, “A good example is SiNode Systems, a team that created a company based on university research and was recently profiled in Crain’s. SiNode launched out of the NUvention Energy class. A Kellogg MBA heads the team, but the rest of the full-time founding team members are graduate students in Northwestern’s McCormick School of Engineering.”

Who says that engineers can’t also be entrepreneurs?

Our students have swept some of the largest startup business competitions over the past two years.

Graduates of our programs have launched companies, such as Adaptly and SwipeSense, which have raised top-tier venture capital.

At Northwestern, we have embraced this “Whole-Brain Thinking” approach. Our NUvention courses bring together students from every Northwestern school to focus on creating a startup in a specific vertical.

Read more about entrepreneurship at Northwestern and the School’s recent #1 Start Up ranking, as well as other MEM professors featured in publications like The Wholesaler Magazine. Learn more about Sinode and how they’re rethinking the way we use batteries by clicking the graphic from their website below.


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