The Chicago chapter of PDMA presents the seminar “Harnessing the Power of Serial Innovators.” The event takes place Thursday, October 11, 2012, from 6:00 PM to 9:00 PM in the Ford Building Room G302. Please see the event description below for more information.
How Individuals Create and Deliver Breakthrough Innovations in Mature Firms
Presenter: Raymond L. Price from the College of Engineering at the University of Illinois at Urbana-Champaign
For past 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. Dr. Price’s new book, co-written with new product development experts Abbie Griffin and Bruce A. Vojak, finds that although this approach may be helpful in producing incremental product innovation, it is not conducive to creating big, breakthrough innovations.
Dr. Price will present the results of their pioneering study, in which they discover Serial Innovators are organizational powerhouses who solve problems and substantially contribute to the financial value to their firms. Creating a distinction between the Serial Innovator and a Serial Inventor, or a Serial Entrepreneur, is just the first step. Serial Innovators are a rare breed and we need to understand their nature and how to manage them for corporate success. Dr. Price will lay out how they are able to develop novel products and how to solve real consumer problems ranging from salt-free seasonings to improved electronics at companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble.
NWNstudent: free for students
NWNalum: PDMA member rate for MEM and MPD alumni