Thank you PriSim War Games for providing this great article.
What if we could go back in time and redesign the box of the 2005 iPod? Want to see the probable results? Watch the video below to see the story unfold.
You have to admit, there was an awful lot of wasted space on the iPod package. Space that could have been used to communicate the “differentiation and features/benefits” of the product. But sometimes in business (and in life), less can be more.
An amusing tale and a great reminder of the art of simplicity.
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PriSim Business War Games Inc. runs and designs customized business simulations that teach decision-makers about business, strategy, finance, and leadership